LogiK
Developed the positioning and communication strategy for LOGIK, a centralized event management platform that simplifies and unifies workflows for casual and professional organizers.
Client
LogiK
Service Provided
Brand positioning, Marketing strategy, Content development
Highlights
Please note:
An example of the various assets I created to support this project are presented in the media attached - please make sure to browse them.
Highlights summarize key points and add further details. Feel free to reach out for more context.
Clarified LOGIK’s value proposition and crafted a consistent marketing narrative emphasizing simplicity, adaptability, and empowerment for diverse user types.
Developed communication materials highlighting workflow streamlining, collaboration, and data-driven insights for both individual and professional organizers.
Designed content to position LOGIK as an all-in-one, user-friendly platform that reduces fragmentation without overwhelming users (visuals, explainer diagrams, messaging frameworks).
Supported strategy for upcoming product rollouts (mobile app, web dashboard) ensuring marketing aligns with product evolution and target audience needs.
Created ongoing content and storytelling assets to illustrate platform benefits and engage potential early adopters (presentations, visuals, messaging drafts).
The Goal:
LOGIK addresses the fragmented nature of traditional event organization, which relies on disparate tools like spreadsheets, emails, ticketing systems, and social media. The platform’s mission is to provide a single, adaptive, user-friendly solution that centralizes essential event planning functions—guest lists, ticketing, messaging, real-time updates, and analytics—making event management smoother and more efficient for users ranging from individuals planning small gatherings to professionals orchestrating large-scale conferences or festivals.
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The Challenge:
Event organization is complex and involves multiple channels and software tools, often resulting in information silos, workflow inefficiencies, and communication breakdowns. Both occasional and professional organizers struggle to maintain cohesion, risking missed opportunities and participant dissatisfaction. The challenge was to position LOGIK as the indispensable all-in-one platform that eliminates fragmentation without overwhelming users.
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The Result:
I contributed to clarifying LOGIK’s value proposition and developing a coherent marketing narrative focused on empowerment, simplicity, and adaptability. The strategy emphasized the platform’s comprehensive features and user-centric design, targeting a broad user base. Communication materials highlighted how LOGIK streamlines workflows, enhances collaboration, and supports data-driven decision-making. Planned rollouts include a mobile app (2024) followed by a comprehensive dashboard. This positioning prepares LOGIK to stand out as a versatile and accessible solution in a competitive event management landscape.
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