KZ Concept Auto
Built the digital identity and online presence for KZ CONCEPT AUTO, transforming a traditional garage into a professional, discoverable service through strategy, design, and social media.
Client
KZ Concept Auto
Service Provided
Brand creation, Digital positioning, Design & strategy
Highlights
Please note:
An example of the various assets I created to support this project are presented in the media attached - please make sure to browse them.
Highlights summarize key points and add further details. Feel free to reach out for more context.
Developed the full brand identity from scratch, including logo, visual chart, business cards, flyers, and banners, establishing a professional and trustworthy image.
Set up and structured digital channels (Facebook, Instagram, Leboncoin), optimizing product and service listings for clarity and appeal.
Created and published regular content to engage local audiences and improve online visibility (service promotions, product posts, customer-focused updates).
Modernized the shop's digital presence, bridging knowledge gaps and enabling easy management of ongoing communications.
Strengthened local credibility and customer acquisition by showcasing services professionally across all platforms.
Produced visual and digital content that illustrated the garage’s offerings and professionalism (photos, banners, posts) - see attached media for examples.
The Goal:
KZ CONCEPT AUTO is a family-run auto repair garage with a strong local reputation but no digital footprint. The primary goal was to modernize the business by crafting a clear brand identity and establishing an effective online presence to reach new customers and showcase services and products professionally.
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The Challenge:
The client, an experienced but traditional mechanic, had no familiarity with digital marketing or social media. The challenge was to bridge this gap by creating a comprehensive, easy-to-manage digital strategy and visual identity, overcoming resistance to technology while making the business visible and credible online.
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The Result:
I developed the brand from scratch, designing a logo, visual chart, business cards, flyers, and banners to reflect the garage’s professionalism and reliability. I set up and managed Facebook, Instagram, and Leboncoin pages, carefully structuring product and service listings for maximum clarity and appeal. The strategy focused on consistent branding across platforms, regular content publication, and easy customer access to services. This multi-channel approach improved KZ CONCEPT AUTO’s visibility, attracting new local customers and building a foundation for ongoing digital engagement.
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