Hupcorp
Led HUPCORP’s marketing transformation by creating new service offers, defining a clear marketing plan, and executing targeted campaigns that expanded reach beyond existing clients.
Client
Hupcorp
Service Provided
Project management, Brand development, Content marketing
The Goal:
HUPCORP is a mechanical engineering bureau specialized in comprehensive product development from concept to precision machining, serving sectors like aerospace, rail, automotive, and space. The company’s objective was to strengthen its market position by expanding its visibility and communication beyond its traditional client base. I was tasked with developing and managing marketing initiatives that would clearly represent HUPCORP’s expertise, reliability, and commitment to helping clients realize their projects from concept to production.
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The Challenge:
HUPCORP operated with a small team and limited brand awareness, relying heavily on existing client relationships for business continuity. This created a bottleneck that constrained growth and market diversification. There was a need to professionalize and structure marketing efforts to reach new prospects effectively and to translate complex engineering services into accessible, engaging messages.
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The Result:
I designed and implemented a comprehensive marketing strategy focused on expanding HUPCORP’s service portfolio and clearly defining value propositions aligned with business goals. I led goal-oriented marketing campaigns combining strategic planning and operational execution. This included creating professional infographics, video content, and other promotional materials to present technical services in an approachable way. The campaigns reinforced the brand’s credibility and expanded its visibility regionally and beyond. These efforts positioned HUPCORP as a trusted partner capable of supporting projects of varying scales, establishing a sustainable foundation for growth outside its historical networks.
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