Hupcorp

Led HUPCORP’s marketing transformation by creating new service offers, defining a clear marketing plan, and executing targeted campaigns that expanded reach beyond existing clients.

Visit Company Website

Client

Hupcorp

Service Provided

Project management, Brand development, Content marketing

Highlights

Please note:

An example of the various assets I created to support this project are presented in the media attached - please make sure to browse them.
Highlights summarize key points and add further details. Feel free to reach out for more context.
This project is directly connected to my work on Pentamill, developed as part of my role at HUPCORP. I recommend exploring the Pentamill project as well to gain a full picture of the strategies and initiatives I carried out.

Developed and executed a full marketing strategy that moved HUPCORP from relying solely on existing clients to proactively reaching new markets (LinkedIn campaigns, upselling/cross-selling, bundled offers).
Rebuilt the company’s digital presence, from a new website to multimedia campaigns (clearer service explanations, updated design, stronger SEO) making engineering services more approachable.
Created professional-grade content (infographics, promotional visuals, videos of CAM processes) that showcased both technical expertise and the human team behind it, reinforcing credibility.
Structured communication around newly introduced services (dedicated campaigns, visual assets, dedicated product pages), giving the company fresh talking points and avenues for growth.
Strengthened visibility regionally and beyond, laying a sustainable foundation for brand awareness and lead generation (PR mentions, trade event presence, consistent digital output).

The Goal:

HUPCORP is a mechanical engineering bureau specialized in comprehensive product development from concept to precision machining, serving sectors like aerospace, rail, automotive, and space. The company’s objective was to strengthen its market position by expanding its visibility and communication beyond its traditional client base. I was tasked with developing and managing marketing initiatives that would clearly represent HUPCORP’s expertise, reliability, and commitment to helping clients realize their projects from concept to production.

The Challenge:

HUPCORP operated with a small team and limited brand awareness, relying heavily on existing client relationships for business continuity. This created a bottleneck that constrained growth and market diversification. There was a need to professionalize and structure marketing efforts to reach new prospects effectively and to translate complex engineering services into accessible, engaging messages.

The Result:

I designed and implemented a comprehensive marketing strategy focused on expanding HUPCORP’s service portfolio and clearly defining value propositions aligned with business goals. I led goal-oriented marketing campaigns combining strategic planning and operational execution. This included creating professional infographics, video content, and other promotional materials to present technical services in an approachable way. The campaigns reinforced the brand’s credibility and expanded its visibility regionally and beyond. These efforts positioned HUPCORP as a trusted partner capable of supporting projects of varying scales, establishing a sustainable foundation for growth outside its historical networks.